Try to avoid salting as much as possible – Obviously sometimes salting is inevitable especially during the worst of Winters where ice is problematic and can be a liability in commercial settings. But salt is something that can slowly eat away at your asphalt expediting how often you need to repave your driveway. If you can help it try shoveling or plowing your driveway or parking area instead. It’ll preserve some of your pavements life!
Limit large vehicle traffic – Under normal conditions heavy vehicles aren’t an issue because of how asphalt adapts to weight. However, during the Winter the breakdown process can be sped up by heavy loads. As much as possible try and re-route or limit the number of heavy vehicles coming in and out.