Unfortunately, ignoring the problem won’t make it go away; it’ll just make the situation much worse. You’re responsible for maintaining your property and guaranteeing the safety of everyone who uses it on a regular basis. If you don’t make the necessary repairs to your asphalt, you’re doing a huge disservice to your business, your employees, and your customers. Also, don’t forget that first impressions are very important. A cracked, jagged, and hazardous parking lot isn’t just unsightly—if someone injures themselves because of your negligence, it’s also grounds for a lawsuit.